This is a sponsored post, but all opinions are my own
My main reason for blogging is to reach out to other mommies, to let them know they are not alone, that we are all struggling, there is no such thing as a perfect mom, and that doing our best is enough! That alone is enough of a reason for me to write, but I do have two other goals. I’d like to:
Actually get my stuff in front of the struggling moms to hopefully brighten up their day, and
Bring in a little income
Honestly, these goals are something I’m still working on and believe me they take a lot of time away from my writing. There’s a lot to learn about the blogging world and how to promote your blog. I won’t pretend to be an expert, but I can give you some information on what I do know in hopes of saving you the trouble of what I have been through trying to learn these things! I will also give you two places to check out to improve your blog’s reach and hopefully get you on your way to earning income on your blog:
Don’t laugh, but before I started my blog: I had no idea what SEO stood. But if you’re reading this, maybe you don’t either.
SEO stands for Search Engine Optimization.
Wikipedia defines it as:
the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
In more basic terms: how to get your blog to show up in internet searches.
This totally seems overwhelming, I know! But I did find a simple way to help me keep my SEO on track. I use the Yoast plugin for WordPress. Yoast is something you can add to your page, that rates the SEO of each post. Not only that, it shows you exactly how to improve it!
This is a screen shot from one of my blog posts. You can see all that Yoast scores this SEO as Good. There are several recommendations to improve both the readability and the SEO score. It’s pretty simple to follow and you should definitely take advantage of this simple tool, if you have the ability to do so.
But honestly, SEO is just one thing you need to focus on when you are trying to monetize your blog.
There’s also social media marketing, scheduling, advertising, affiliate marketing, and sponsored posts! I could spend all day researching this and not still not get the hang of it. That’s partly because there is just so much to learn and partly because the internet is flooded with advice, both from novices like myself and from reputable marketing agencies.
This is where hiring help could come in handy for you, if you do not have time to research all day long, or if you just want someone on your side to lead the way and do the work for you! If you can afford to make the investment, I would recommend going through a marketing agency and have them put a plan together for you based on your goals. It frees up a ton of research time and allows you to work on the most important thing: your writing.
As I was doing my research, I came across New Jersey SEO Company. I would recommend checking them out because they are New Jersey’s #1 marketing agency with a focus on digital marketing. Using their 10+ years of experience, they can come up with a plan for your site and save you tons of time. They have data and client testimonials to back up their success stories, which is always great when you are looking for a company to trust. They also offer a free SEO analysis, which is a $300 savings. Plus, I love that this business is veteran owned and family run by brothers, Dan and Matt Anton (Matt pictured below).
So, if you have the means to hire someone, check out NJ SEO. If you are on a more limited budget, start out by adding Yoast to your blog. But never forget the reason why you are writing and keep doing it!