It Might Be Time to Hire Some Marketing Help

This is a sponsored post, but all opinions are my own

My main reason for blogging is to reach out to other mommies, to let them know they are not alone, that we are all struggling, there is no such thing as a perfect mom, and that doing our best is enough! That alone is enough of a reason for me to write, but I do have two other goals. I’d like to:

  1. Actually get my stuff in front of the struggling moms to hopefully brighten up their day, and

  2. Bring in a little income

Honestly, these goals are something I’m still working on and believe me they take a lot of time away from my writing. There’s a lot to learn about the blogging world and how to promote your blog. I won’t pretend to be an expert, but I can give you some information on what I do know in hopes of saving you the trouble of what I have been through trying to learn these things! I will also give you two places to check out to improve your blog’s reach and hopefully get you on your way to earning income on your blog:

Don’t laugh, but before I started my blog: I had no idea what SEO stood. But if you’re reading this, maybe you don’t either.

SEO stands for Search Engine Optimization.

Wikipedia defines it as:

the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.

In more basic terms: how to get your blog to show up in internet searches.

This totally seems overwhelming, I know! But I did find a simple way to help me keep my SEO on track. I use the Yoast plugin for WordPress. Yoast is something you can add to your page, that rates the SEO of each post. Not only that, it shows you exactly how to improve it!

This is a screen shot from one of my blog posts. You can see all that Yoast scores this SEO as Good. There are several recommendations to improve both the readability and the SEO score. It’s pretty simple to follow and you should definitely take advantage of this simple tool, if you have the ability to do so.

But honestly, SEO is just one thing you need to focus on when you are trying to monetize your blog.

There’s also social media marketing, scheduling, advertising, affiliate marketing, and sponsored posts! I could spend all day researching this and not still not get the hang of it. That’s partly because there is just so much to learn and partly because the internet is flooded with advice, both from novices like myself and from reputable marketing agencies.

This is where hiring help could come in handy for you, if you do not have time to research all day long, or if you just want someone on your side to lead the way and do the work for you! If you can afford to make the investment, I would recommend going through a marketing agency and have them put a plan together for you based on your goals. It frees up a ton of research time and allows you to work on the most important thing: your writing.

As I was doing my research, I came across New Jersey SEO Company. I would recommend checking them out because they are New Jersey’s #1 marketing agency with a focus on digital marketing. Using their 10+ years of experience, they can come up with a plan for your site and save you tons of time. They have data and client testimonials to back up their success stories, which is always great when you are looking for a company to trust. They also offer a free SEO analysis, which is a $300 savings. Plus, I love that this business is veteran owned and family run by brothers, Dan and Matt Anton (Matt pictured below).

Matt Anton with his daughter!

So, if you have the means to hire someone, check out NJ SEO. If you are on a more limited budget, start out by adding Yoast to your blog. But never forget the reason why you are writing and keep doing it!

Actually, I can

share_temporyI saw this mug in Joann Fabrics when I stopped in to buy fabric to make my little Eva a pumpkin costume for Halloween.  

It was in the corral they make you walk through before you get to the registers.  It was nestled next to lots of other impulse purchase items.  Mod Podge, small inexpensive kid crafts, ribbon, you know, the Joann’s version candy bars and bubble gum.  

I knew what was happening.  Joann was trying to lure me in with that cute design and the price, $5, like exactly the highest amount I would ever consider paying for a mug.

I’ve fallen victim to impulse purchases before.  I mean, I have been to Target.  I see something and it looks so cute and I think of how it will be so amazing in my house and how I’ll feel so happy when I bring it home.  But you know how this story ends.  I bring said item home and immediately regret it because it’s not great quality, or it just doesn’t fit right or whatever.  

So, I was not going to be drawn in.  “I’m on to you Joann!  I’m not buying this mug.”

And I didn’t.  At first.  But then I went home and thought about it for a week.  I loved the colors and the pattern.  I imagined myself drinking my coffee in the morning, reading the mug and getting all the inspiration I needed to kick the day’s butt.  “Actually, I can.”  I mean, how great is that?  I can kick today’s butt.  And I will!

So I went back and bought it.  I brought it home, washed it and made myself a cup a coffee at 3 in the afternoon.  Because, “Actually, I can.”  I felt invigorated immediately.  

Except….it’s like a really big mug.  Like, it’s so big it’s kind of too big to hold with just one hand.  But, I refuse to admit this was one of those impulse buys; how can it be, I waited a week before I bought it!  I’ll just hold it with two hands.  Yes, it will warm my hands up on chilly, fall mornings.  Perfect.

Except…I mean, it’s really big.  When I pour a normal amount of coffee into the mug it barely passes the halfway mark.  So, it literally takes forever for the coffee to get to my mouth.  Ugh!  I don’t know, maybe this was an impulse buy.  

No!  I refuse to admit it.  

So, I’ve been forcing myself to use this ginormous mug and pretend like I really enjoy it.  

And I do, a little.  I still love the saying, “Actually, I can.”  As in “Actually, I can” walk past impulse items without buying them from now on.

I’ll remember this saying next time I go to Joann’s and see those cute little sparkly pumpkins for wait, what? 50% off?  At first I’ll think, I just can’t leave here without those extremely fragile, glitter shedding pumpkins.   I just can’t!  Then I’ll remember that “Actually, I can.”

So you see, that will make this mug not an impulse purchase.  Because I’ll remember the motto.  It will have all been worthwhile.  All thanks to my mug.  I will have learned my lesson about the “dollar” bins at Target and the cattle shoot Joann forces me to walk through to get to the registers.  

Unless I buy the sparkly pumpkins.  Which I might.  I’ll wait a week or so to see if I still want them.